specialties

Research / Analysis / Synthesis:
Trend analysis
Competitive benchmarking
User research
Research analysis 
Strategic product planning / roadmapping 


Product development:
Creative direction 
Product design
Color/material/finish research and specification


Brand experience design:
Marketing communications creative direction & design 
Showroom design & exhibit design
Workplace planning & design
Event design 


Services available through strategic partnership:
Graphic design
3D photo-real rendering and animation
Mechanical engineering
Rapid prototyping



ottowilliams | service

Research.

We connect with customers to identify needs and opportunities to inform product development. We execute trend analysis to understand the larger context in which customer needs exist.

Synthesis.

We translate insights from user research into opportunities and actionable product concepts and plans.

Design.

User research and analysis are game changing business tools only when translated into accessible product design that connect with customers on an emotional level. Seeking the most elegant design solutions, we translate need into desire through inspired use of ergonomics, form, materials and composition in our product design craft.